Late at night, José María would gaze from his window onto his fields from his small adobe brick farmhouse.
He would admire the majestic leaves of his blue agaves and watch with fascination the highland deer frolicking through his fields. He marveled at their shadows as they ran timidly through his well-tended agave fields. He was so deeply impressed by their agility and pride that he allowed local farmers to hunt wild birds on his fields, but never the proud deer.
When his grandson Don Felix Bañuelos started commercial production in 1922, he named his grandfather's tequila CAZADORES, Spanish for "hunters", after the maverick, pioneering spirit of his grandfather in pursuing his dream.
And he chose the proud highland Deer as the independent symbol for the brand, because it not only symbolized his pride in his achievement but also represented the high quality found only in the agave from the Highland region.