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The Seagram Company created Crown Royal in 1939 when King George VI and Queen Elizabeth made their first Royal Tour of Canada. Because of the royal nature of the event, the company's president, Samuel Bronfman, packaged the whisky in a crown-shaped bottle with a purple bag. Purple is, of course, the color of royalty. This marketing scheme was received well by the general public and Crown Royal began to sell. It remained a Canadian product only until 1964, when it began to sell outside of the country. In 2000, the Seagram Company fell apart and Crown Royal was picked up by its current owner, Diageo
There are four versions of Crown Royal, with the general brand being the most common, of course. Of the three others, Crown Royal Special Reserve was packaged first in 1992. It is blended by various whiskys that have been aged longer than usual in order to have a more refined taste. Crown Royal XR was then created in 2006, which is the last batch of Crown Royal to have ever been made at the facility in Waterloo, which burned down in 1993. A year later, Crown Royal Cask No. 16 was created. It consists of a blend of whiskys that were aged in cognac barrels, which give it a unique taste and finish. .
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