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Alize liqueur has gained most of it's popularity since 2002, although it has been around for 50 years since. alize revamped their image around 2006 to modernize the look of the bottle to match the market at the time. The new look gained popularity with the those of the cognac crowd that like to mix a drink with cognac. This gave them a premixed cocktail, just cill and drink.
"Queen of All Media" Wendy Williams has been the spokesperson for Alizé since 2006, which began with a 5-city national tour called Alizé LIVE! Presents The Wendy Williams Experience, highlighting her signature radio show.
Alizé Gold Passion, the "original" Alizé, is a blend of passion fruit juice and other exotic fruits blended with fine French cognac. It was introduced in 1986.
Alizé Red Passion, introduced in 1998, is a combination of the original Gold Passion with cranberry and hints of peach
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